Digital Marketer – Analytics & Data Mastery


Make Wise Enterprise Decisions

What You’ll Get:

When you enroll in the mean time, you’ll acquire instantaneous entry to:

  • The Analytics & Data Mastery Course
  • 7 Core Modules
  • 72 Video Lessons
  • 11 Handouts
  • 7 Quizzes (one for each module)

Plus, upon worthwhile ending of the course and all exams moreover, you’ll acquire:

  • A badge designating you as a Licensed Analytics & Data Specialist that could be hosted in your website online, e-mail signature and LinkedIn profile
  • A digital, printable certificates acceptable for framing
  • Standing and recognition as a Licensed Analytics & Data Specialist


Course Particulars and Description

What You’re About To Uncover:

  • The exact same strategies we use proper right here at DigitalMarketer to collect info, analyze it, and make wise data-driven decisions about our enterprise
  • How one can assemble a complete analytics dashboard that reveals the final nicely being of your group in a single look
  • Why it’s necessary to remove outliers to avoid misleading info so that you just don’t make harmful decisions (along with the exact formulation to do it)
  • How one can calculate the lifetime price of a purchaser (that’s ESSENTIAL when you want to know how quite a bit you could afford to spend to build up new prospects at a income)
  • An Eight-step flowchart that reveals you an easy, step-by-step course of for turning raw numbers into important actions
  • How one can organize full-funnel monitoring to have the ability to immediately plug any leaky buckets in your strategies and optimize the steps that may generate a very powerful outcomes
  • Why you MUST contextualize your info to make sense of it, and the way one can use “The Analyst’s Toolkit” to uncover out what’s REALLY occurring in your company
  • How one can measure purchaser satisfaction using metrics like refund charge, churn charge, and our custom-built membership retention report
  • Why you should be monitoring the banner click on on % for each weblog undergo measure how properly it creates curiosity in your companies or merchandise
  • How one can protect a finger on the heartbeat of your viewers using Fame Score and a Qualitative Sample Report
  • How one can observe buyer recency and use it to gauge the effectiveness of your group’s branding efforts
  • The “Retargeting Naming System” that makes monitoring your funnel effectivity large simple (that’s the *key* to diagnosing the nicely being of your full product sales funnel)
  • How one can set up the important Three-5 info components for YOUR enterprise (no matter the dimensions), how one can observe them, and the way one can use this info to really generate additional leads and product sales
  • How it’s worthwhile to use digital analytics to measure the have an effect on of your group’s OFFline promoting and advertising (it’s going to truly impress your boss)
  • How one can exactly observe your all-important monetary metrics along with product sales, widespread order price, and revenue per buyer
  • How one can set up which website guests sources are most pricey to your company (using our custom-made UTM Parameter Builder)
  • Why you could’t rely upon averages or aggregates, and the way one can drill proper right down to important specifics as a substitute
  • How one can analyze the effectivity of each channel in your promoting and advertising so you could make intelligent decisions about how one can scale your company
  • What “Cohort Analysis” is, and the way one can use this superior software program to review additional regarding the true price of your membership program
  • How one can measure your share of search to look at your group’s performance in opposition to your opponents

Course Breakdown:

Module 1: An Introduction to Data Analysis

  • Lesson 1: Introduction from the Instructors
  • Lesson 2: Proper right here’s What To Depend on
  • Lesson Three: What Data Analysis Is (And What It Can Do for Your Enterprise)
  • Lesson 4: Why All Enterprise Ought to Be Data-Pushed
  • Lesson 5: Analysis and the Funnel
  • Lesson 6: What Data Points to Enterprise
  • Lesson 7: Data Analysis Setting up Blocks


Module 2: Data Assortment Strategies

  • Lesson 1: Introduction to Google Analytics
  • Lesson 2: Google Analytics Format & Understanding
  • Lesson Three: Introduction to Google Analytics Segments
  • Lesson 4: Monitoring Web site Friends
  • Lesson 5: Using the UTM Parameter Builder
  • Lesson 6: Pulling CRM & eCommerce Data
  • Lesson 7: Pulling Paid Web site guests Data
  • Lesson Eight: Creating and Naming Retargeting Lists
  • Lesson 9: Starting with Data
  • Lesson 10: Discovering Outliers with Math


Module Three: Excessive of Funnel Analytics

  • Lesson 1: Excessive of Funnel Aims & KPIs
  • Lesson 2: New Friends
  • Lesson Three: Direct Friends
  • Lesson 4: Retargeting & Segmentation
  • Lesson 5: Full Visits
  • Lesson 6: Excessive of Funnel Deep Dive Metrics
  • Lesson 7: Channel Splits
  • Lesson Eight: Bounce Price
  • Lesson 9: Branded Search Amount
  • Lesson 10: Excessive of Funnel Pixeling
  • Lesson 11: Visits
  • Lesson 12: Making use of Excessive of Funnel Metrics


Module 4: Middle of Funnel Analytics

  • Lesson 1: Middle of Funnel Aims & KPIs
  • Lesson 2: Buyer Recency
  • Lesson Three: Banner Click on on %
  • Lesson 4: Leads Generated
  • Lesson 5: Monitoring Middle of Funnel Retargeting Lists
  • Lesson 6: Direct Buyer Rely
  • Lesson 7: Middle of Funnel Deep Dive Metrics
  • Lesson Eight: Social Media Followers
  • Lesson 9: Banner Click on on % on the Submit Stage
  • Lesson 10: Number of Suggestions
  • Lesson 11: Number of Social Shares
  • Lesson 12: Making use of Middle of Funnel Metrics


Module 5: Bottom of Funnel Analytics

  • Lesson 1: Bottom of Funnel Aims & KPIs
  • Lesson 2: Number of Gadgets Provided
  • Lesson Three: Retargeting & Segments
  • Lesson 4: Widespread Order Value
  • Lesson 5: Earnings Per Buyer
  • Lesson 6: Days to Conversion
  • Lesson 7: Bottom of Funnel Deep Dive Metrics
  • Lesson Eight: Channel Break up (Affords)
  • Lesson 9: Bounces (Affords)
  • Lesson 10: Promo E-mail Campaigns
  • Lesson 11: Funnel Evaluation
  • Lesson 12: Making use of Bottom of Funnel Metrics


Module 6: Retention and Monetization Analytics

  • Lesson 1: Retention & Monetization Aims & KPIs
  • Lesson 2: Membership Retention Report
  • Lesson Three: Web site guests ROI Report
  • Lesson 4: Refund Report
  • Lesson 5: Monetization Funnel Conversion Price
  • Lesson 6: Retention & Monetization Deep Dive Metrics
  • Lesson 7: Content material materials E-mail Metrics
  • Lesson Eight: Cohort Analysis
  • Lesson 9: Fame Score
  • Lesson 10: Qualitative Sample Report
  • Lesson 11: Purchaser Lifetime Value
  • Lesson 12: Making use of retention & Monetization Metrics


Module 7: Working a Data Pushed Enterprise

  • Lesson 1: Analytic Dedication Making
  • Lesson 2: Making use of the Analyst’s Toolkit
  • Lesson Three: Segments & Drilling Down
  • Lesson 4: Analytic Traits
  • Lesson 5: Enterprise Analyses to Start Immediately
  • Lesson 6: Transitioning from Reactive to Proactive Analysis



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